If you’re working on company banners, you’ve come to the right place. Cool banner designs are not just artistically creative, they are fundamentally sound designs! There are ways to peak the interest of viewers, ways that foster their best reading experience and tricks that help you stand out (or sometimes fit in- in a good way) with the crowd. Here are some of MacroEnter’s best tips to help you see your banner ideas into life. And don’t forget, when you’re ready to see you visions to life, come visit us to get started!

Don’t forget the three basics: your logo, value proposition and call to action. Play up the urgency of your call to action- get people to buy now! Don’t overcrowd the space; keep it simple. Only use buttons when it’s appropriate and give your banner a frame! Can everyone read what you’re writing? Never exceed four lines of body copy and stay away from cursive or script fonts. Does the design look like your brand? Play on your brand voice and aesthetic. Only use imagery if you need it, otherwise it’ll distract. The best banner designs are complimentary to their website or outdoor backgrounds but stand out on their own.

Easy enough? Go forth and design!